BRAND MANAGEMENT   CONTENT STRATEGY   INTERNATIONAL MARKETING   LOCAL PROJECT MANAGEMENT   ASK BIGGER QUESTIONS   CREATIVE DIRECTION   PRODUCTION MANAGEMENT   SET DESIGN   LOCATION SCOUTING   SOCIAL MEDIA CURATION   CREATOR RELATIONS    VIENNA   PARIS    BERLIN   ALPS   WHEREVER   CULTURE MARKETING    ASK BIGGER QUESTIONS   




GEORGIA RUMLER



Selected Projects

Culinary Experience Curation


Viral Content Management
Digital Brand Development
Launch Communication Strategy

Hotel Peace of Mind




Links
Email
LinkedIn 
Instagram
TikTok

Impressum

</> 2026


+ Multi Brand Creative Strategy + Direction



(c) THE COMPANION | PION STUDIO


THE COMPANION / BOCA / CALYPSO
Big Questions

How to merge fine dining + design-led hospitality with outdoor sports, arts + culinary communities to

- drive a 360-degree storytelling + marketing campaign in collaboration with F&B newcomers
- position Ullrhaus as a culinary destination + creative stage for emerging chefs incl. in-house talent
- curate an emotive on- + offline experience to activate Ullrhaus’ brand identity + YOUNG CHEF’s unique concept1 
- create a win-win for partners2, chefs3, talent, media  + guests


1 by young chef + agency owner Lukas Pieler: all chefs under 25 from top toqued + starred restaurants creating + preparing a course each
2 for this experience Ullrhaus paired the plates with promising female wine maker Anna Glatzer
3 Ajdin Zlatic, Marcellin Eberl, Lukas Pieler + from Ullrhaus: Sarah Egger-Gassner, Zoey Kostron, Valentina Pinna



Big Answers


Creative Strategy: 

- multi brand creative strategy development
- strategic planning to align messaging + look and feel across 3 digital channels, talent + PR

Creative Direction: 

- directing visual storytelling 
- aesthetic guidance for content
- ensuring brand consistency + campaign mood for owned + earned

Content Production: 

- planning + managing content productions pre / during / post-opening

Creator + Creative Collective Relations: 

- scouting + curating national + international talent mix
- managing influencer + partnerships pre / during / post-opening
- fostering relationships with creative collectives

Social Media Storytelling:

- content planning
- social asset creation (photos, videos)
- creative copy 
- platform-native story curation
- community management





Big Results


(c) Nicola Kaspar


Dinner Experience: SOLD OUT

Casual Fine Dining Occupancy: 100%

Online Marketing CPC: 0,03

Organic Creator Reach: 350K

Regional PR Reach: 1.6M

Guest Experience Sentiment: 12/10




Insights from reading the table


Rainy summer nights make indoor culinary experiences taste even better



(c) Nicola Kaspar


Creator Relations

Mix: 

- select talent carefully from a variety of industries that overlap with your target + actual community 
- this ensures a diverse range of earned + shared content 
plus: aim for an interesting crowd for your experience
rather than pure reach


Match: 

  - check that they each have 1-2 shared interests that 
align with your goals
- this leads to a mutual feeling of instant connection
- plus: they will leave the event with 
new inspiration 


Mingle: 

- let them connect naturally
- but make sure they feel seen at any time
- check in with them
plus: learn to read the “table”


Host: 

- have one person be the creators’ dedicated host for the night
- promote the experience, plates, chefs + brand
while blending in like a “regular” guest 
plus: enable “special” guest moments


Enjoy:

your guests will have an even better time if 
their host is enjoying him/herself, too



Ensure that your team feels seen + appreciated 
for every little + extra step they take.





</> 2026