+ Creative Multi-Brand Strategy + Direction
(c) THE COMPANION | PION STUDIO
THE COMPANION VIENNA / BOCA / CALYPSO (2026)
Big Questions
How to bring the hotel’s choreography of architectural, cultural, visionary + culinary contrasts to life - pre-/during/post-opening, in IRL + URL to:
- strategically + creatively develop, launch + establish the brand The Companion with its F&B outlets Boca and Calypso via social media
- merge high-end design-led hospitality with the brand’s core values of companionship, inclusivity + playfulness
- drive an integrated 360-degree storytelling + marketing campaign for all three outlets separately
- create + curate editorial-lead storytelling to activate brand identities + unique hospitality concept
- foster + engage a network of high profile digital creators, partners, talent, media + guests from local + international markets
- position The Companion as culturally relevant hospitality destination
Big Answers
Creative Strategy:
- multi-brand creative strategy development- strategic planning to align messaging + look and feel across 3 digital channels, talent + PR
Creative Direction:
- directing visual storytelling- aesthetic guidance for content
- ensuring brand consistency + campaign mood for owned + earned media
Content Production:
- planning + managing content productions pre / during / post-openingCreator + Creative Collective Relations:
- scouting + curating national + international talent mix- managing influencer + partnerships pre / during / post-opening
- fostering relationships with creative collectives
Social Media Storytelling:
- content planning- social asset creation (photos, videos)
- creative copy
- platform-native story curation
- community management
Big Results
(c) Eat Butter First | PION STUDIO
Reach:
90 days post channel launch: 670k
60 days post hotel opening: 730k
Profile activities:6 months post channel launch: 60k
Engagement sentiment: 100% positive
Community development:24/7: careful selection + mix of niche and established local + ww creators
Here’s to great collaboration
...companionship, fun + a fantastic future: URL + IRL
Thank you
Eat Butter First: Lorenzo, Pamela, Roberto, Hannah, Pietro
Companion Hospitality Group: Christian, Sidonie, Flo, Michi, Kai
Loebell Nordberg: Celina, Grazia
weStudio: Piotr
Pion Studio: Przemyslaw
(c) Eat Butter First
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