+ Portfolio
“We resisted the temptation to erase the building’s imperfections, because authenticity is as important as beauty.”
- Piotr Wiśniewski | weStudio (Interior Designer of The Companion Vienna)
With its choreography of contrasts, a deliberate tension set the (play)ground for my creative work for the exciting new hospitality project The Companion:
In collaboration with social media studio Eat Butter First, I have managed the digital brand development across pre-, post- and opening phases (strategically and operationally) and am continuously shaping The Companion’s creative content strategy + direction including content production + curation, as well as social media, creator and community management - check-in + see more.
Inspired by Wiener Werkstätte, Greek architecture and the 1980s, The Companion’s 138 exclusively designed rooms, Mediterranean restaurant Boca, red-velvet bar Calypso, lobby library and garden are an invitation for locals + travelers to discover Vienna (and the world) beyond clichés!
Collaborating with culture marketing agency MIKADO CULTURE as Creative Concepter for the first-ever German launch of Austrian heritage brand Gasteiner’s “INFINITY WATER” - in limited edition with artist Cro - involved not only identifying + aligning key societal trends, values + movements but also deeply understanding cultural dynamics, authentic connections and the hopes + dreams of on- and offline communities.
Drift, 2025, Vincent Schwenk for Ullrhaus:
I’ve invited Vincent – a 3D artist creating colorful + fluid sculptures – to take the hotel’s slogan* literally.
So during his stay, together with object designer Pia Scheiber, he took a step away from his computer to gather impressions from nature, the changing seasons in St. Anton, the hotel + restaurant.
“The works explore the balance between digital creation and natural inspiration - a process of slowing down to reconnect with the source of ideas.“
Back in his studio in Munich, Vincent transformed these observations into a new artwork series “Drift“ to encourage his community of 100k+ creatives from all over the world to get *inspired by nature and being outdoors*
(c) Markus Klaes (c) André Schönherr
Listen to my 25/26 album clients:
“Sanctuary” / Evanescence (EU/GSA/UK creative management + social media consulting)
“DIABLO” / Ferdinand fka Left Boy (creative social media content strategy + consulting)
“rewe” / “heute nacht sind die hühner wild” / “75 hard” / Cami (artist brand development / creative content strategy + direction)
“Depression mit Meerblick” / Luvre47 (content strategy planning)
“The Fork” / Oscar Jerome (GSA campaign management)
“zu viel retro” / Joris (social media + community management / creative strategy)
“MOVE” / Yvonne Catterfeld (content strategy + production management / creative direction / event management)
Working with German newcomer Cami showed me once again why I love shaping pop culture with the art of music:
Developing her artist brand + creative content strategy, I spotted her music’s sweet branding spot + matched it with the zeitgeist, social sentiments and therefore created a positive trend - not only for users creating content with her sounds on socials but also to listen + save Cami’s songs across streaming platforms.
Curating a casual fine dining experience with the emerging culinary platform YOUNG CHEFS for Ullrhaus – St. Anton happened to be a meet-cute of outdoor sports, foodie + arts communities - on + off the table / on- + offline - garnished with a total of 2M in organic reach.
Turns-out: analyzing + interpreting + discussing Social Media stats lead to even more creativity
- proof: artistic mastermind Trettmann’s turn-up (Parkplatz).
Kicking-off Yvonne Catterfeld’s MOVE album campaign (+ TikTok career) seamlessly on the go went a long way
- while her content “sprinted” to 100k in the first 24h off the cuff.
Pretty places are my sweet spot
+ when my content for pretty hotels like Ullrhaus – St. Anton gets featured by @prettyhotels my blood sugar levels are up to 100k.
Merci to my hands-on (the mirror) all-female team
+ to the e-bikes of Berlin on grey-turns-blue February mornings transporting 80s yearbook-backdrops, huge flowers + me through the cold
for Yvonne Catterfeld’s “best promo day of her career”
= MOVE dance workshop x star choreographer Pepita Bauhardt + dance creators with a total IG reach of 12.5M
+ to be added: the YT community of 7.5M of fitness creator + most-humble human Growing Ananas.
That one time when Justin Bieber + Bryan Adams met on a stage in Berlin, and the Internet babies loved it.
Normally, when introducing a newcomer artist, it’s all about their name: who are they.
How about starting your career with people wondering where you are: HIER (Sharaktah)
Designing the most delicous (looking + tasting) cake for the release of Rosalía’s album Motomami - with cake artist, creative director and my personal icon Sophia Stolz (before she became high fashion’s + art institutions’ fav - bravo ! :)
I guess, I officially made it when I was featured on FLYNN’s artwork – or was I just the (art directing) elephant in the room?
Believing in (back then) newcomer LEA’s song Leiser, making it - with my Four Music team - a platin awarded hit. Trivia: no ‘proper’ music video was shot for Leiser ... that’s why shooting this video felt extra special.
I was over the moon, when I received a gold award for my work for Marteria’s album Roswell, what a ride.
When the world re-booted in 2021 so did the live music industry, with the support of Google’s Zukunftswerkstadt, YouTube + Clueso and his friends. I’m happy I could be of help too.
After dark... ‘til dawn: telling the story of ELIF’s album “NACHT” (engl. night) on YouTube with changing moods + topics re: night-times got quoted by Spiegel Online (weekly UU: 12M + one of continental Europe's most influential magazines).
Messenger marketing is especially fun with Mark Forster... + when achieving opening rates of 98%.
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