+ Portfolio
Curating a casual fine dining experience with the emerging culinary platform YOUNG CHEFS for Ullrhaus – St. Anton happened to be a meet-cute of outdoor sports, foodie + arts communities - on + off the table / on- + offline - garnished with a total of 2M in organic reach.
Turns-out: analyzing + interpreting + discussing Social Media stats lead to even more creativity
- proof: artistic mastermind Trettmann’s turn-up (Parkplatz).
Kicking-off Yvonne Catterfeld’s MOVE album campaign (+ TikTok career) seamlessly on the go went a long way
- while her content “sprinted” to 100k in the first 24h off the cuff.
Pretty places are my sweet spot
+ when my content for pretty hotels like Ullrhaus – St. Anton gets featured by @prettyhotels my blood sugar levels are up to 100k.
Listen to my 2025 album clients:
“Depression mit Meerblick” / Luvre47 (content strategy planning)
“The Fork” / Oscar Jerome (GSA campaign management)
“zu viel retro” / Joris (social media + community management / creative strategy)
“MOVE” / Yvonne Catterfeld (content strategy + production management / creative direction / event management)
Merci to my hands-on (the mirror) all-female team
+ to the e-bikes of Berlin on grey-turns-blue February mornings transporting 80s yearbook-backdrops, huge flowers + me through the cold
for Yvonne Catterfeld’s “best promo day of her career”
= MOVE dance workshop x star choreographer Pepita Bauhardt + dance creators with a total IG reach of 12.5M
+ to be added: the YT community of 7.5M of fitness creator + most-humble human Growing Ananas.
That one time when Justin Bieber + Bryan Adams met on a stage in Berlin, and the Internet babies loved it.
Normally, when introducing a newcomer artist, it’s all about their name: who are they.
How about starting your career with people wondering where you are: HIER (Sharaktah)
Designing the most delicous (looking + tasting) cake for the release of Rosalía’s album Motomami - with cake artist, creative director and my personal icon Sophia Stolz (before she became high fashion’s + art institutions’ fav - bravo ! :)
I guess, I officially made it when I was featured on FLYNN’s artwork – or was I just the (art directing) elephant in the room?
Believing in (back then) newcomer LEA’s song Leiser, making it - with my Four Music team - a platin awarded hit. Trivia: no ‘proper’ music video was shot for Leiser ... that’s why shooting this video felt extra special.
I was over the moon, when I received a gold award for my work for Marteria’s album Roswell, what a ride.
When the world re-booted in 2021 so did the live music industry, with the support of Google’s Zukunftswerkstadt, YouTube + Clueso and his friends. I’m happy I could be of help too.
After dark... ‘til dawn: telling the story of ELIF’s album “NACHT” (engl. night) on YouTube with changing moods + topics re: night-times got quoted by Spiegel Online (weekly UU: 12M + one of continental Europe's most influential magazines).
Messenger marketing is especially fun with Mark Forster... + when achieving opening rates of 98%.
</> 2025