+ Culinary Experience Curation
(c) Nicola Kaspar
ULLRHAUS MEETS YOUNG CHEFS (2025)
Big questions
How to merge fine dining + design-led hospitality with outdoor sports, arts + culinary communities to
- drive a 360-degree storytelling + marketing campaign in collaboration with F&B newcomers
- position Ullrhaus as a culinary destination + creative stage for emerging chefs incl. in-house talent
- curate an emotive on- + offline experience to activate Ullrhaus’ brand identity + YOUNG CHEF’s unique concept1
- create a win-win for partners2, chefs3, talent, media + guests
1 by young chef + agency owner Lukas Pieler: all chefs under 25 from top toqued + starred restaurants creating + preparing a course each
2 for this experience Ullrhaus paired the plates with promising female wine maker Anna Glatzer
3 Ajdin Zlatic, Marcellin Eberl, Lukas Pieler + from Ullrhaus: Sarah Egger-Gassner, Zoey Kostron, Valentina Pinna
Big Answers
Communication Strategy:
- creative concept development- strategic planning to align all messaging across digital channels, talent, PR + partnerships
Creative Direction:
- directing visual storytelling- aesthetic guidance for content
- ensuring brand consistency + campaign mood for owned, earned + paid content
Content Production:
- planning + managing content production pre- / during / post-experienceMarketing:
- full-funnel campaign creation re: online + print ads, newsletters- project management + budgeting
Creator + PR Relations:
- scouting + curating talent mix- managing influencer + media partnerships pre / during / post-experience
- enabling exclusive behind-the-scenes moments
Social Media Storytelling:
- content planning- social asset creation (photos, videos, animations)
- creative copy
- platform-native story curation
- community management
Employer Branding:
- showcasing Ullrhaus as an inspiring workplace through culture-forward content + community-driven narratives
Big Results
(c) Nicola Kaspar
Dinner Experience: SOLD OUT
Casual Fine Dining
Occupancy: 100%
Online Marketing CPC: 0,03
Organic Creator Reach: 350K
Regional PR Reach: 1.6M
Guest Experience Sentiment: 12/10
Insights from reading the table
Rainy summer nights make indoor culinary experiences taste even better
(c) Nicola Kaspar
Creator Relations
Mix:
-
select talent carefully from a variety of industries that overlap with your target + actual community - this ensures a diverse range of earned + shared content
plus: aim for an interesting crowd for your experience
rather than pure reach
Match:
- check that they each have
1-2 shared interests that align with your goals
- this leads to a mutual feeling of instant connection
- plus: they will leave the event with
new inspiration
Mingle:
- let them connect naturally - but make sure they feel seen at any time
- check in with them
plus: learn to read the “table”
Host:
-
have one person be the creators’ dedicated host for the night- promote the experience, plates, chefs + brand
while blending in like a “regular” guest
plus: enable “special” guest moments
Enjoy:
your guests will have an even better time if their host is enjoying him/herself, too
Ensure that your team feels seen
+ appreciated
for every little + extra step they take.
</> 2025