+ Viral Content Management
Emilio - Roter Sand (2020)
Big questions
How to leverage the viral TikTok momentum to
- establish Emilio on the platform (as musician rather than actor)
- connect shared trend with Emilio‘s owned channels-create touchpoints for earned media partners
- convert TikTok trend to streaming platforms to achieve sales goals
Big Answers
Content Strategy Management:
- counseling the artist, management + label in creating viral follow-up videos using the sound + community managementCRM Campaign Creation:
- encouraging users to participate with their clips in the official music videoProject Management:
- combining in-house creative expertise + power (owned brands, creator relations, PR, TV, data driven business) to achieve sales goalsPartnership Management:
- collaborating with TikTok to achieve top visibility for Emilio + the songEducation:
- sharing insights with international senior management + marketing team
Big Results
#rotersand views: 19M
Artist clips views: 8M
UGCs with sound: 134K
New total artist following: 351K
Top TikTok placements: #1 DE top 40, #1 Songs auf Deutsch, #2 viral charts
First German case for new platform feature ‘Beliebte Musik’
Spotify monthly listers: + 155%
One-hit TikTok wonder ?
nope
Ausmacht (2022)
UGCs with Sound: 75K
Spotify streams: 50M
Awards: Germany 1x gold,
Austria 1x gold,
Switzerland 1x gold
</> 2025