+ Digital
Brand Development
ELIF - NACHT (2020)
Big Questions
How to visually + credibly developing ELIFs brand
- from girl with guitar (2019)
- to female rap artist (2020)
Big Answers
Acoustic format
‘NACHT SESSION’:
ideation, production, roll-out, ad campaign management- acoustic video format for 7 singles picturing ELIFs raw talent: in her studio... at night
- setting, styling, audio + videography aimed for a credible, intimate, spontaneous, real look + feel
Artist / album documentary
‘ES WIRD WIEDER NACHT’:
ideation, production, roll-out, ad campaign management- subdividing the album theme NACHT (en: NIGHT) in various changing AM time moods
- video format acted as visual connection for single releases + the album look + feel while ELIF owned the story of her musical + personal image development
Big Results
NACHT SESSION acoustic format:
Total views:
8M
Av engagement:
20K
ES WIRD WIEDER NACHT documentary: Total views: 500K
Av. engagement: 5K
@elifmusic:- go-to platforms for consuming music + entertainment pre- and post album release-source for earned media (e.g. SPIEGEL)
- mix of official music videos, unique acoustic sessions + private documentary successfully implemented release-related + non-music content products
- consequent album-themed owned channel storytelling lead to strong fan engagement + follower development
</> 2025